SOVA — Honest Shapewear for Real Bodies

Tagline: See Yourself Clearly

Website: wearsova.shop

Contact: wearsovastore@gmail.com | (973) 370-0154

Social: Instagram @wearsova | TikTok @wearsova

Brand Overview

SOVA (meaning "owl" in Slavic languages) creates engineered solutionwear for women who see their own strength. Founded in 2024, SOVA designs comfortable, body-positive postpartum shapewear with an anti-shame philosophy. No false transformation claims — just honest support.

Core Values

Products — The Foundations Collection

Confidence Bodysuit

Full-body bodysuit with tummy control. Medium compression (15-20 mmHg), seamless construction, adjustable straps, snap-button gusset. Colors: Natural Nude, Caramel, Black. Sizes XS-4XL. Material: 85% Nylon, 15% Spandex.

Lift Shorts

High-waist compression shorts with butt-lifting design. Tummy control, no-roll waistband, seamless edges. Colors: Black, Nude. Sizes XS-4XL. Material: 85% Nylon, 15% Spandex.

Pre-Loved Shapewear Marketplace

Community-powered peer-to-peer marketplace for buying and selling pre-loved shapewear, fajas, bodysuits, and compression shorts. Guest checkout via Stripe. 8% platform commission on sales. Categories: Shapewear, Fajas, Bodysuits, Shorts. Condition ratings: Like New, Gently Used, Well Loved.

Size Guide

SizeUS SizeWaistHip
XS0-248cm58cm
S4-653cm63cm
M8-1058cm68cm
L12-1463cm73cm
XL16-1868cm78cm
2XL20-2273cm83cm
3XL24-2678cm88cm

Shipping & Returns

Free shipping on US orders $50+. International shipping to UK & Canada. 30-day return guarantee — full refund, free exchange, or store credit (10% bonus). Items must be unworn with tags.

Key Pages

FAQ

What makes SOVA different?

Anti-shame philosophy, actual comfort, stays in place, real size range (XS-4XL), designed for postpartum and plus-size bodies, 30-day guarantee.

Is SOVA suitable for postpartum?

Yes. Designed with postpartum bodies in mind — gentle tummy support, comfortable for extended wear, accommodates fluctuating sizes.

What's the return policy?

30-day guarantee. Full refund, free exchange, or store credit (with 10% bonus). Items must be unworn with tags. Free return shipping for US customers.

Does SOVA have a marketplace?

Yes. Buy and sell pre-loved shapewear, fajas, and bodysuits. Guest checkout available. 8% platform commission.

Target Audience

Postpartum mothers, plus-size women, women with fluctuating body sizes, anyone seeking comfortable non-shaming shapewear. Ages 25-54. Budget-conscious shoppers looking for pre-owned shapewear deals.

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